Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams – Jeff Walker

Launch Jeff Walker

I believe that entrepreneurs are the future of humanity. They’re the ones who are driving human progress, creating jobs, and building real value in the world.

Jeff Walker, Launch, Loc. 205

Humans are funny creatures. We all like to think that we make rational, logical decisions. But it’s really not that way. In fact, the vast majority of our decisions and behaviors are based in emotion and mental programming—and then we use our precious logic to justify those decisions.

Jeff Walker, Launch, Loc. 692

He was going to be teaching from experience (which, of course, makes for the best teachers)

Jeff Walker, Launch, Loc. 1166

You want to enter the conversation that’s already taking place in your prospect’s mind.

Jeff Walker, Launch, Loc. 1586

And with each launch, the tremendous interaction with his list (i.e., the launch conversation) helped him pinpoint what his next product should be. Why guess about your next product when your prospects and clients are telling you what they want?

Jeff Walker, Launch, Loc. 2683

The essence of PLF is giving first and asking for the sale later.

Jeff Walker, Launch, Loc. 2730

I think it’s impossible to feel sorry for yourself when you’re acting selflessly and helping other people.

Jeff Walker, Launch, Loc. 3125

If they’re good at their skill set, but they’ve got a lot of drama, then they’re not stars.

Jeff Walker, Launch, Loc. 3180

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